Audiology
In 2023 we had the pleasure of meeting a leading audiologist company, to discuss their marketing plans and ambitions for the forthcoming years.
Our client is a major supplier of audiology locums. Despite their success, they needed a partner to assist them scaling up marketing activity, whilst balancing environmental and acquisition considerations.
Objective
As our client brought more and more independent stores on line, they experienced difficulty in accommodating a lot of individual needs and messages, whilst trying to contact a target market.
There is also an environmental concern and they were insistent on using recycled / recyclable materials and ensuring the supply chain was acting responsibly.
Solution
Firstly, we helped educate them on the benefits of using digital colour print and its ability to create highly personalised letters and postcards by using variable images and content. This hybrid type solution allowed us to produce the content they required, and by combining different files and messages into one ‘job’ we passed on significant postage discounts due to volume.
Addressing the environmental concerns, S&R appealed to the client as we draw 100% of our electricity from an on site solar farm, making us virtually carbon neutral. This, coupled with our FSC accredited supply chain, print on demand solution (meaning zero waste) and postage discounts achieved through Mailmark mailings, all added up to an obvious partnership.
Benefits
1.
Hybrid digital print allowed for highly personalised messages across different formats.
2.
Costs hugely reduced against previous activity by combining files to qualify for Mailmark
postage discounts.
3.
Environmental concerns addressed by using S&R powered by solar, and efficient postage
routes.
Conclusion
Our client achieved their goal of sending highly targeted direct mail by using our digital colour print solution. The success of this partnership not only enhanced their reputation, but also reinforced their commitment to delivering environmentally friendly communications to their patients.
Discover how S&R can tailor transformative solutions for your business. Contact us today to embark on your journey toward innovation and success.
Technology Used: #secure document transfer #Data hygiene #Digital Print #Litho Print #Direct Mail #reveal cards #print on demand #outsource solution